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As the FMCG market in China becomes more mature, consumption upgrade is a key driving force for market growth. A recent Nielsen report shows that one-third of Chinese consumers would like to try new products, and 65% of market growth comes from new product purchase. Nielsen released the latest 2016-2017 Report on China Liquor Market during the […]
We are days away from the 2018 Pyeongchang County, South Korea and we could not be more excited! This is a great time to get together with friends and family to cheer on our country in a month full of Olympic games. But, what makes these athletes so great at what they do is what they […]